Site icon Tech-Wire

How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

Content Marketing Fallback

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.Originally published at Content Marketing Institute

Exit mobile version