As a digital marketer, exploring different avenues to increase your followers or attract several potential customers to your brand is something you are likely to battle with daily. However, one effective way to generate your brand leads is by getting subscribers on your mailing list.
Emails have always been an active platform for distributing information to several people. Individuals exercising marketing activities through emails tend to bring in more results than any other marketing platform, which is why concentrating on growing your email list is essential.
We have already spoken about How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy
People tend to pay more seriousness to messages sent to their emails from brands, especially when they have subscribed to them. Four primary reasons why many folks are likely to concentrate more on email messages is because;
- Emails are more professional than any other social or marketing platform
- The chances of spamming are low, unlike some social media platforms
- Subscribed viewers are likely to be interested in the content of the message.
- There’s room for segmentation and personalization. This means that many subscribers would relate more to the content of the message as it is specifically addressed to them.
If you wish to organically get more followers, you should consider going into email marketing. How can you grow your email list for this to be achieved?
Well, growing your email list isn’t a tough nut to crack. All that is required is to learn a few tricks about it, apply them, and then you are good to go!
This post is all about helping you navigate the several ways one could grow an email list. The simple tips below just got you!
1. Let Your Email List Be The Start-up
This is the simplest way to grow your email list. If you have an existing contact list, then sending an invitation message to them to subscribe to your email platform is a great startup for you. One of the biggest perks of this is that most of the folks on your contact list could be close friends, acquaintances, or individuals who are pretty aware of your brand.
There is a high probability that you have already earned the trust of most folks on your contact, making the job much easier for you. However, this is just a start-up, not every person on your contact list might be interested in subscribing to your email platform. This is why actively using other means to grow your email list is necessary.
2. Your Contents Should Stand Out!
This is more of a tip to maintaining your email subscribers than growing them. However, it is part of how to grow your email list because a subscriber could decide at any point in time to opt out of your email platform.
If your contents are not thrilling enough, you could constantly lose followers, and you don’t want that to happen. However, one way to sustain them is by creating unique content for your subscribers. It is no news that email content should be pretty professional. However, you could spice things up by being flexible, entertaining, and yet still informative.
Let your viewers read something they usually wouldn’t come across daily, appeal to their emotions, and you could even personalize your content so that your viewers can relate more to your brand or platform.
That aside, creating visually stunning cover photos of high quality and posting funny yet informative memes could become part of your unique content.
3. Start a Treasure Hunt in Exchange for Email Subscription
One could never go wrong with incentives such as; free online tools, eBooks, contents, cash prices, and the like. Creating a lead-generation offer is easy to grow your email list. This means that you can host an online program (via your business landing page, social media platforms, blog page, and all other online forms of media communication), whereby you provide an opportunity for folks to get free online incentives.
You could offer free eBooks, tools, and cash prices to folks, but all they have to do is to subscribe to your email platform first. Most individuals thrilled to get these incentives would find providing their email details a small price to pay for getting them.
You can participate in joint brand promotions or gamification to make this more effective and generate leads to your platform. You stand a higher chance of gaining recognition from potential subscribers when participating in partnership brand giveaways.
4. You Can Never Go Wrong With Referrals
One way to earn subscribers’ trust is through their contact list with whom you have already gained their trust. This is called influencer marketing, and it is an evergreen email marketing strategy. It is no news that most folks will likely get products or services recommended or referred by trusted friends and family members. Most folks would only subscribe to your product or services when they are sure that other folks have done the same, with little or no complaints.
You could recruit your existing email subscribers as one of your online marketers, and one way to do this is by promising them incentives. Most folks would only respond to referral requests if cash prices, free online products, discounts on products and services, coupons, and the like are involved.
5. Pinterest is Your Go-To Email Subscription Tool!
One way or the other, you must have come across content or two from Pinterest. This platform is one of the biggest online or blogging sites promoting several visual contents. Most online users quickly visit the forum to learn more about a particular subject, product, or brand. You could utilize this opportunity as an email marketer by adding non-intrusive yet visible embedded email sign-up forms to content pages on Pinterest.
6. Utilize Social Media Platforms
Thanks to social media platforms like Facebook, Instagram, YouTube, LinkedIn, and the like, you could create awareness for your brand’s email platform. You could make viewers who come across your brand’s content on social media platforms aware of your other activities on your email platform.
On YouTube, you could post videos that would give an insight into your brand and how one could get more information or access to your services and products by subscribing to your email platform. The same goes for every other social media platform. Let your brand’s social media platforms contain a little call to action section (CTA), where potential subscribers could fill up an optional email subscription form.
7. Your Business Website is a Tool; use it!
Suppose a potential customer or subscriber visits your business landing page or website. In that case, there is a high probability that they would be interested in subscribing to your brand’s email platform. A potential follower who visits your website would wish to know more about your brand and its services. What other follow-up option or strategy to use than actually adding a call to action email button on your business’s website?
8. Create a One-on-One Relationship With Your Potential Subscribers
One good reason why email marketing is highly valued and effective is because of its personalization features. This means that email platforms have a low spamming rate, unlike other social media platforms that are dominant with spam messages. Most subscribers are thrilled when they realize that a brand has developed a particular interest in their needs.
One easy way to “maintain” or “retain” subscribers on your email list is by requesting a user’s first name in your email sign-up form. Subscribers are more likely to pay attention to messages that include their names, other personal information, and some subjects that could be of interest to them.
9. Pop-up Ads Can Help Generate Leads
It is no news that pop-up ads like Google or Facebook ads have up to a 10% conversion rate or even more. Several digital marketers use the PPC (Pay-Per-Click) pop-up option to get many of their subscribers. You could also utilize the pop-up ad option to grow your email list. However, it would help if you were careful when doing this; there are protocols you must follow to avoid repercussions.
To avoid spamming charges and possible threats to your account, create non-intrusive pop-up ads. Your ads could be at the bottom of search engine content with a call to action button that leads potential subscribers to your email platform. Another effective pop-up ad strategy is the welcome pop-up ad. Many digital marketers make use of this, and you can too.
However, your welcome pop-up ad should not exceed 15 seconds on the generated content or landing page a user checks out. You don’t want to distract your potential subscriber with an intrusive welcome pop-up ad, which is why the 15 seconds of pop-up ad should contain strong vital points and a call to action option.
10. Get Email Subscribers Through Gated Upgraded Contents
“Want to learn more about this service?”, “Are you ready to move to the next stage?”
These are phrases some marketers utilize when they are offering gated content upgrades. Your blog sites or social media platforms could contain content about your brand or valuable pieces of information about some subjects. However, one easy way to grow your email list is by making promises of upgraded content in exchange for an email subscription.
You could give your viewers exclusive access to members-only content, catalogs, guides, and more when they opt-in for your email platform.
11. Get Your Subscribers Through The Follow-up Way
There is no complication here. If you are a brand producer or seller, then one of your follow-up strategies would be to get your online shoppers on your email platform. That way, you can keep them updated with information about upcoming products, services, and the like.
To encourage more mailing list subscriptions, inform your online clients of plans to keep in touch with them about the products or services they ordered via email. This is a non-intrusive, widely acceptable, and easily convincing way to grow your email list. Add an email subscription form to every e-commerce platform potential clients could purchase products and services.
12. Make Promises of Customers Confidentiality
No one wants to be at risk. No one wants to be scammed, which is why most folks are susceptible to the personal information they give out. You might not be aware, but many individuals don’t subscribe to the brand mailing list because they fear the aftermath.
“What if they use my personal information against me?”, “What if I am spammed with unnecessary messages?”
These are some of the questions potential subscribers trying to be security conscious ask. Your job is to assure folks that their personal information is safe with your brand. You could add some pieces of information in a mailing subscription that includes the promise of not selling or giving out an individual’s data to a third party.
You could also add an anti-spam statement to the filling form for assurance. The bottom line is; to let folks feel safe with your brand and give them the option to opt-out in case they are not comfortable with the subscription any longer. This could loosen them up!
13. Third Party Reviews are Your Savior
People rely on assurance from other people. How would they trust your product or services if they do not see testimonials from past clients or organizations who could attest to your brand’s expertise?
You need potential subscribers to get access to some social proof. Your email subscription form could contain; clients’ testimonials, influencers’ endorsements, the official stamp of approval from known establishments, and the likes. Whatever you include, just let it be a third-party approval.
14. Make Use of Mobile-Friendly Email Subscription List
A more significant percentage of your potential subscribers are owners of mobile phones. This means that most individuals carry out activities on their mobile phones. A mail subscription list or form with restricted access to mobile users is quite useless. Let your email list or subscription form be responsive to every technological client, or how else would you grow your email list if it’s not?
Conclusion
There are several other ways that you could grow your email list, but these are essential and highly effective tips that any email marketer shouldn’t skip. Furthermore, you could also opt for either renting or buying an email list with several subscribers, but how well can you cope with the consequences of not getting to know who your subscribers are or if they are interested in your brand?
You want invested subscribers, and these kinds of subscribers would even help you grow your email list through referrals. To build a solid and effective email list, you need to grow your email list organically; these tips might be just what you need!