Understanding your site users and increasing website conversion rate are intertwined. In the earlier article we have already discussed about How to Build a Digital Marketing Funnel That Generates Massive Sales.
You can only achieve the latter if you get correct answers from the former. This is why almost every business conducts market research before and during its growth stages.
However, you can only get some answers when you start to attract leads to your company’s website. This includes which copy converts more, where the CTA button should be, etc.
Website Conversion Rate
Its is simply dividing the number of interactions by conversions. In this case, it would be the number of visitors that land on the website divided by the number of people that take a specific action. However, standard website conversion rate vary by industry. According to Firstpagesage.com, the average website conversion rate for B2B companies lies between 1.1% and 7.4%. Regardless of your industry, here are ten formidable tools that can help you increase your website conversion rate.
1. HockeyStack
HockeyStack is one of the finest SaaS analytics tools trusted by digital marketers. It allows you to bring your marketing, sales, and revenue data under one umbrella. For instance, if you use different tools for different business segments, HockeyStack tracks and exchanges the data they’re collecting.
With HockeyStack, you can create different custom dashboards to help you understand your website activity more. For example, you can build a dashboard to compare the ROI of your blog posts. You can measure how much engagement they get and how many visitors visit and revisit them.
HockeyStack Integrations
Hockeystack allows its users to integrate with several SaaS platforms. Some of them are;
1. HubSpot
2. Mailchimp
3. Intercom
4. Stripe
5. Salesforce
HockeyStack Pricing
HockeyStack offers its users two plans starting at $599 monthly- the boost plan and dominate package. You get a 14-day free trial with both plans and a 30-day guarantee. Both plans give you access to different HockeyStack features. However, the Dominate package is more diverse and has a slack channel for support.
2. Google Analytics
Google Analytics provides analytical services for websites. It is a Google marketing platform that aids businesses’ SEO and marketing strategies. It is especially helpful in monitoring a website’s performance and compiling insights. Its numerous uses makes it suitable for increasing website conversion rate and turning prospects into loyal customers. Some of these uses are
1. Tracking user traffic
2. Monitoring user engagement
3. Collecting target audience information
4. Measuring smart goals and their KPIs
5. Measuring the success of marketing campaigns
6. Recording customer behavior analytics
Google Analytics also lets you measure your website’s performance using various metrics. However, it’s up to the business owners to choose which ones are important to their business. Some of these metrics are;
1. Bounce rate
2. Page views
3. Users
4. Session duration
5. Goal completion
Google Analytics Integrations
Google Analytics integrates seamlessly with its fellow Google marketing products. This includes Google Ad, Google Search Console, Google Ad Manager, Google Data Studio, etc. Furthermore, it also works smoothly with other powerful third-party tools. Some are;
1. Facebook
2. WordPress
3. Hootsuite
4. Shopify
5. Zendesk
6. CRMs
Google Analytics Pricing
Google Analytics offers a freemium service. That is, you can use the platform for free. However, if you want more advanced features like AI, you might need to upgrade to Google Analytics 360. And its price starts from $12,500 monthly.
3. Hubspot
Hubspot has sales, marketing, and CRM tools you can choose from or use altogether. With its marketing analytics tool, you can measure your performance and increase website conversion rate.
It allows you to analyze, measure, and report your marketing campaigns in one place. You can also analyze your landing pages and blog posts to identify traffic sources.
Apart from these, Hubspot lets you in on what’s happening on your website. Its built-in analytics make tracking your customers’ journey through the sales funnel easier. It then creates a report that you can analyze from the database.
You can track the visitor’s movement on your website by setting behavioral events. And use the data to create more automatic workflows. Another beautiful thing about HubSpot is its data segmentation. Customers can segment or filter data by country, place, or other structures.
Hubspot Integrations
Hubspot integrates with several powerful software to give its users a smoother workflow. These integrations include;
1. WordPress
2. Shopify
3. Salesforce
4. Stripe
5. Mailchimp
6. Hotjar
7. Zapier
8. Facebook Ads
Hubspot Pricing
Hubspot also offers a freemium service. All its tools are free for use. However, to fully tap into the opportunities it avails, you’ll need to get at least a starter plan at $45 monthly. Other plans are professional and enterprise plans. And they cost $800 and $3,600 each monthly.
4. Hotjar
Hotjar is another tool to get a good website conversion rate. It helps you understand how visitors interact with your site so you can make necessary improvements. It also provides behavior analytics of visitors so you can improve user experience. Hotjar has numerous features that enable it to provide its analytics service. Some of them are heatmaps, surveys, recordings, feedback, etc.
Heatmaps allow you to see where users click and how they move about your site. With its recording feature, you can watch the playbacks of visitors’ activities on your site. This means you see their clicks, turns, and mouse movements on the site. Furthermore, you can customize and send surveys and feedback forms to users on the site.
Hotjar Integrations
Hotjar works well with thousands of software. Some popular ones are;
1. Zapier
2. Hubspot
3. Optimizely
4. Google Optimize
5. Omniconvert
6. Google Analytics
7. Slack
Hotjar Pricing
Hotjar’s pricing starts with its basic plan at $0. However, this is pretty limiting, especially for medium to large companies. Other plans are the plus and business packages at $32 and $80 monthly. The Scale plan, which is the last, is customizable. Therefore, you’ll have to book a call with Hotjar.
5. CrazyEgg
If you’re a website conversion rate optimization pro, then CrazyEgg is for you. Like HotJar, CrazyEgg also offers heatmaps. It shows you where visitors are clicking on your website. And can assist you in diagnosing and solving your website’s conversion rate problems.
For instance, it can show you the results of A/B testing of different sections. In addition to that, it offers four other types of reports. They are scroll map, confetti, overlay, and list reports.
CrazyEgg’s scroll map report allows you to see how far down the page a visitor goes. It reports both the most common and average scroll depth.
With this, you’ll be able to plan your content and landing pages around the ideal length. You’ll also realize if you’ve been placing your CTA button in the wrong place all along.
The confetti report is a more detailed report than heatmaps. Rather than an aggregate, you’ll be able to see individual clicks, traffic sources, and other custom parameters. Overlay reports tell you the exact number of clicks on every element on your webpage. This can help you discover search intent and where visitors want to go.
CrazyEgg Integrations
CrazyEgg allows you to work with the rest of your marketing stack. It works well with any software that allows third-party scripts. Some of its integrations are;
- Shopify
- Hubspot
- Squarespace
- Optimizely
- Google Tag Manager
CrazyEgg Pricing
CrazyEgg has five plans, including its custom plan. Its basic plan is the simplest, starting at $24 monthly. The standard, plus, and pro plans come at $49, $99, and $249 each.
6. Heap
Heap is another analytics tool. Although often compared with Google Analytics, it is more in-depth and offers more functions. It provides a granular quantitative analysis of the activities on your website. And quality recordings of individual user activity. This lets you see the exact point that your leads drop out of the funnel.
Heap Integrations
Heap lets you connect digital insights across all your marketing tools. Some other tools it integrates well with are;
- Marketo
- Salesforce
- Intercom
- Iterable
- Shopify
Heap Pricing
Heap offers a freemium service as well. Businesses can use its basic plan for free with one website. You’ll have to subscribe to its growth, pro, or premier plans for advanced features— contact Heap’s team to learn more about their pricing.
7. Unbounce
Unbounce is a landing page builder. However, it has smart features that can help you in increasing website conversion rate. It is AI-powered, generates copy instantly, and optimizes web traffic. Unbounce makes it easier and faster for you to launch marketing campaigns. By eliminating the need for a designer, copywriter, or developer, you can create several A/B tests.
Unbounce Integrations
Unbounce lets you integrate some tools directly into your landing page. These tools include;
- Hubspot
- Active Campaign
- Salesforce
- Hotjar
- Infusionsoft
- Klaviyo
Unbounce Pricing
Unbounce only offers paid plans. Its plans start at $90 monthly and reach $575 monthly. However, it offers users a 14-day free trial before purchase.
8. Mixpanel
Mixpanel is a product analysis tool. It is best known for its deliverability of robust analysis using a simple interface. Most of its users commend it for being able to make data analysis easier. This includes making it easy to maintain and update data as you go. Mixpanel supports retroactive data enrichment. In other words, you can combine internal and third-party data to conclude quickly.
Mixpanel Integrations
Mixpanel seamlessly integrates across several other marketing tools. Some of them are;
- Hubspot
- Facebook Ads
- Intercom
- Google Ads
- Iterable
- Mailchimp
- Marketo
- Zapier
Mixpanel Pricing
Mixpanel prices are based on your website’s unique monthly visitors. Its free option lets you track 100k monthly users. However, its growth plan starts at $25 monthly. And the price increases with the number of visitors
9. Fullstory
Fullstory is another product analysis tool that focuses on digital experience intelligence. It captures every visitor’s interaction with your app. With this, you have ample information to solve your website’s problems. Moreover, its copy and paste feature makes analysis set up pretty easy.
Fullstory Integrations
Fullstory has an open API that allows for several integrations, thereby improving on the insights from your marketing stack. Some of them are;
- Salesforce
- Zapier
- Slack
- Mixpanel
- Segment
- Trello
Fullstory Pricing
Fullstory’s pricing starts with a free plan which is pretty limited. Its paid plans are the enterprise and business plans with a 14-day free trial.
10. Inspectlet
Inspectlet is another conversion tool for monitoring user behavior. It tracks how visitors move around your site. This is especially helpful when fixing bugs, errors, and other issues. Apart from this, it also helps you monitor your marketing funnel keenly to discover leaks. Inspectlet’s features include heatmaps and session recording, segmentation, Google A/B testing, etc.
Inspectlet Integrations
Inspectlet doesn’t have too many integrations. They are;
- Shopify
- Hubspot
- Squarespace
- Google Tag Manager
Inspectlet Pricing
Inspectlet has a wide range of plans for businesses of different sizes. It starts with a limited free plan and then extends to five other plans. They are the micro, startup, growth, accelerate, and enterprise plans. And each of them is priced at $39, $79, $149, $299, and $499 per month, respectively.
Conclusion
Understanding user behavior has become easier over the years. And thanks to the continuous inventions of creative minds, they will become even easier in the future. Therefore, you must continually stay on top of the trends as a marketer or business owner. Furthermore, regardless of the tool you currently use, you can always crossover or add another of these tools to your marketing stack.