A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You …
- Social Media
The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]
The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic] With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search …
Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some …
AI Prompts That Go Beyond Content Creation It’s no secret that AI is revolutionizing social media marketing. AI tools like ChatGPT are valuable resources for generating post ideas for your …
Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer Meta, X and Snaochat are all making a push on their premium add-on plans for the Summer, with …
Reddit Posts Significant Increase in Revenue in Q2 Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to …
DoubleVerify Expands Brand Suitability Measurement Across Meta Ads More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding itspost-bid brand suitability measurement and controls for ads …
TikTok Publishes Report on Top UK Product Trends So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights …
TikTok Adds New Website Visitor Retargeting Options UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners …
Newer Posts
