Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and not so good) about its content, design, and strategy.
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s …
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and …
Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.
If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and …
Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and develop …
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
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