Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will …
Category:
Content Marketing
- Content Marketing
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
by Wire Techby Wire TechSecuring a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application …
- Content Marketing
Don’t Start an Original Research Project Before Answering These 8 Questions
by Wire Techby Wire TechOriginal research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and …
Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership …
- Content Marketing
Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
by Wire Techby Wire TechStop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more …
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s …
- Content Marketing
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
by Wire Techby Wire TechTo some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share …
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience …
- Content Marketing
How To Reboot Your Old Content (and Create Future Treasures)
by Wire Techby Wire TechThe most ingenious content strategies reshape what you’ve said in the past — and give you new perspectives for the future. Yes, that means you need a content audit. But …
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