Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and not so good) about its content, design, and strategy.
Category:
Content Marketing
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.
- Content Marketing
How One Brand Solved the Marketing Attribution Puzzle [Video]
by Wire Techby Wire TechLearn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.
- Content Marketing
40 Must-Read Marketing Books (That Happen to be Written by Women)
by Wire Techby Wire TechFrom Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s …
- Content Marketing
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
by Wire Techby Wire TechThe requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and …
- Content Marketing
Market Yourself for the Marketing Role You Want (Not the One You Have)
by Wire Techby Wire TechFinding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.
- Content Marketing
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
by Wire Techby Wire TechIf your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and …
- Content Marketing
How 6 Leading Brands Use Content To Win Audiences [E-Book]
by Wire Techby Wire TechEager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and develop …
- Content Marketing
Why (and How To) Write a Strategy for Your Cause-Related Marketing
by Wire Techby Wire TechForget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
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