How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service From a young age, a kernel of creativity germinated inside Megan Gilbert’s …
Key Trends in Content Marketing 2024: 67 Predictions “Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. …
Before You Start an AI Strategy, Make the Case To Stop Helping clients get ready to integrate generative AI, I’ve noticed something interesting. After walking through use cases and how …
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for …
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this …
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising …
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
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