How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service From a young age, a kernel of creativity germinated inside Megan Gilbert’s …
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Content Marketing
Key Trends in Content Marketing 2024: 67 Predictions “Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. …
Before You Start an AI Strategy, Make the Case To Stop Helping clients get ready to integrate generative AI, I’ve noticed something interesting. After walking through use cases and how …
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
- Content Marketing
39+ Content Marketing Statistics To Help You Succeed in 2024
by Wire Techby Wire TechThe end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for …
- Content Marketing
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
by Wire Techby Wire TechAll the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this …
- Content Marketing
47+ Book Recommendations Create the Ultimate Reading List for Content Marketers
by Wire Techby Wire TechChoose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising …
- Content Marketing
3 Questions About AI in Content: What? So What? Now What?
by Wire Techby Wire TechGetting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
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