Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and …
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking …
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital …
Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research …
Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, …
Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to …
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human …
You have great content. It’s published on the platforms where your audience is. But your content isn’t revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
