IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even …
Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or …
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand …
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape …
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has …
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
- Content Marketing
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million …
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) …
