15 Best Simple Social Media Marketing Tools In 2022

Social media marketing tools are an essential part of any comprehensive marketing strategy, allowing you to create content, generate leads, and build brand recognition in a way that perfectly complements the rest of your social media efforts. What’s more, when you choose the right tools, you can potentially automate a lot of the repetitive tasks involved with running an online business.

However, in social media marketing, you have to stay up-to-date on the latest tools and trends to make sure that you’re using all of the most effective strategies. With more than 2 billion people using the top 10 social networks in the world, it is essential to learn how to use social media marketing effectively to ensure you reach as many of your customers as possible with your business’s online presence and content.

In this article, we’ll look at some of the most popular social media marketing tools on the internet today, as well as some new tools that are likely to make waves in the coming years. Below are 15 of the best social media marketing tools that will help you grow your business in 2022 and beyond.

In the the previous article I have already shared a basic statistical information on social media marketing platforms.

What are the social media marketing tools

Social media marketing tools are an effective way to grow a business. With the increasing use of social media, it’s essential to know what social media marketing tools are, not only for small businesses. A few popular social media platforms you can use to market your business are Facebook, Instagram, and Twitter. All three of these platforms offer advertising opportunities for your business.

The best practices for social media marketing

Social media is evolving as quickly as we are, and the social media marketing tools we use to reach our audiences need to groove with it. This can be a challenge for small businesses that don’t have the budget for expensive technology. But plenty of options are available the most out of your social media presence without breaking the bank. Here are some practices:

1. Build your following
2. Define your audience
3. Post-high-quality, varied content
4. Use more video content
5. Promote low-selling products or make your service affordable

15 best social media marketing tools in 2022 are:

1. Buffer

A buffer is a well-known software for scheduling any post across any platform. Buffer’s key value is content scheduling and uploading rather than introducing too many features. The cushion provides two essential products:

• Buffer Publish: This allows you to create posts, add them to the Buffer, and then schedule them.
• Buffer Analyze is a professional analytic tool for measuring social media performance and creating reports for Instagram, Facebook, and Twitter.

The beautiful thing about Buffer is that you can plan and post content for all of your social channels from a single dashboard.

2.  Canva

Canva is a fantastic free social media strategy with an easy-to-use design that allows users to produce stunning photos for their campaigns effortlessly. Canva is an easy-to-use application, even for individuals with creative experience.

The program has many ready-made themes and unique visuals that you may utilize at any moment. Canva, in other terms, is a web-based graphic design tool with a drag-and-drop interface.

Outstanding characteristics include:

• Create a visual identity for your company by using a logo, colors, and fonts.
• Interface with drag-and-drop functionality
• Up to 60,000+ free templates are available.
• Custom templates should be enabled.
• More than 60 million premium stock pictures, photographs, videos, and illustrations are available.

3. Biteable

Creating social media material is an essential component of selling. On social media, visual material receives three times the engagement of plain text, so solid visual content may help you take it to the next level.

You can make interesting, amusing, and educational short movies to post on social media with Biteable.

Biteable, which offers a plethora of free video templates, footage, music, and animated sequences, is a lifesaver for anybody looking to rapidly produce studio-quality content without the need for expensive resources such as film or sound recording equipment.

Biteable is a user-friendly and affordable marketing tool. Most features are accessible even with free accounts (and upgrading to Premium is relatively inexpensive), so why not add excitement and spark to your social media material by making some short, super-shareable videos?

4. Missinglttr

Social media marketing is essential for online success, but the act of scheduling posts may not be the reason you get out of bed every morning.

Even if you utilize a program to automate all your channels at once, you must still manually enter the content and photos for each post. Repeat the process to re-promote the posts.

Missinglettr automates the proof content processing of your blog post content and creates a year’s worth of social material for you: nine separate articles distributed throughout your social networks over a year.

This means you can focus on producing long-form blog pieces while someone else handles the creative aspect of social marketing and post scheduling, giving you one less thing to worry about.

Missinglettr provides several beautiful features that can lessen your work, such as templates for content development, scheduling, and streamlining client approvals, as well as a custom URL shortener to export campaign assets so they can be utilized in subsequent marketing projects.

You’ll also receive a weekly report to keep you updated on your marketing performance.

5. Hootsuite

Hootsuite, one of the most popular social media management strategies, provides for team collaboration and an approval procedure. Hootsuite manages several social media accounts, bringing them together under one login and onto a single dashboard.

You can sign up for free. Aside from having all your comments and mentions in one place, you can also create a social media calendar schedule.

Hootsuite offers free online social media courses to help you improve your social media management abilities and understand the principles of social media marketing.

Furthermore, for the more seasoned digital marketer, its capabilities interface with Facebook, Twitter, Instagram, Google+, and YouTube, providing an in-depth examination of your metrics and the ability to communicate with prospective clients.

You may also include additional community-based sites like Reddit, Tumblr, and Storify to collect more feedback and consumer data.

6. HubSpot

HubSpot is a social media management software with all-in-one inbound marketing software. Its features are included in its all-in-one marketing platform, which costs $50 per month.

Because HubSpot combines all of your marketing activities (including social media, email, SEO, and CRM) into a single platform, you can compare your performance across marketing channels and calculate your social ROI.

7. Sumo

Sumo offers a wide range of traffic and social media tools that may help you better your marketing approach.

The most relevant for social media is the social shares function, which allows users of your site to easily share your material on social networks while tracking the number of shares.

8. Zapier

Zapier is another service that facilitates automation and is comparable to IFT in specific ways. The IFT is straightforward and is ideal automation, but Zapier is perfect for enterprises looking to expand their automation capabilities.

Many marketers utilize both for various jobs. As an added benefit, Zapier works well with most of the tools on this list.

9. Bitly

Bitly is a URL shorter that changes long links into short ones. Original links are frequently difficult to remember and difficult to distribute. However, short URLs look nicer and are easier to remember.

Bitly will tell you who clicked on what, when, and where. Bitly is a vital internet marketing tool that can measure clicks, examine site referrals, and determine geographical regions with the most clicks.

It’s been so helpful that Google has integrated it into their Campaign URL Builder to shorten links and track campaign results.

10. AddThis

The purpose of generating content is to have others see it! AddThis is well-known for its social share buttons, allowing viewers to share your content on their preferred social networking networks easily. What’s the best part?

It’s completely free. You may link to over 200 worldwide social networks, such as Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and others. The tools are configurable, so you can choose the type and colors to match your identity.

The Smart Sorting tool also prioritizes readers’ most current and frequently used social media channels. This can increase sharing by up to 20%!

11. Mention

Mention can help you manage your community by monitoring keywords, assessing rival strategies, and locating relevant influencers. Mention’s ‘alerts’ system is one of its most popular features. When you set a keyword to track, you will receive real-time notifications when it is mentioned.

You can get daily analytics summaries emailed to your inbox. You get immediate access to all of your brand’s online mentions, as well as the flexibility to filter statistics to focus on specific KPIs.

12. Oktopost

Oktopost is a B2B social media management software. Oktopost post is a social media management solution straightforwardly dated exclusively for B2B businesses. Oktopost enables B2B market teams to manage, monitor, and measure their social media operations.

Octopost’s deep interfaces with other systems, like Salesforce, Marketo, and Act-On, are one aspect that sets it apart in the B2B marketing crowd. Oktopost also allows you to listen in on social interactions that are critical to the success of your brand.

It extensively also assists you in managing massive social media teams. With Social Amplification, you can leverage your staff in new ways by helping them become thought leaders and brand ambassadors for your company.

13. Design Wizard

Design Wizard is another excellent tool for creating visual material with a straightforward interface. It’s like Biteable; it has a slew of free features and some excellent paid material if you can spare a few bucks to upgrade.

With over 10,000 free design templates tailored for platforms like Instagram.m and Facebook, as well as over 1.2 million stock pictures, Design Wizard is ideal for lazy marketers who want the majority of the work done.

14. BuzzSumo

Buzzsumo is used for research reasons. Based on extensive and up-to-date data, this tool allows all users to see material on social media networks. The search areas include not just your domain but also those of others. Content writers may utilize the acquired data to develop ideas, create high-performing material, and track the performance of their content.

Outstanding characteristics include:

• Investigate the most popular material on all social media networks.
• Find influencers that are interested in specific themes.
• Track rivals and then assess them depending on their content.
• Provide readers with information about unsynchronized audience-interested material
• A powerful tool for researching rivals’ post keywords and insights.

15. LastPass

This social media marketing tool can maintain many social profiles across multiple sites and platforms. Some people can use the same password for everything. However, it might bring back numerous possible security and data loss risks.

LastPass provides superior security across all of your social networking platforms. LastPass has the advantage of just requiring you to remember one password, the LastPass one. Users to remember only one password. Outstanding characteristics include:

• After downloading, it will automatically install on your browser’s toolbar.
• LastPass accounts are stored up and synchronized across all devices for easy access.
• Allow users to add, view, and manage all passwords saved in their LastPass accounts.
• Maximum security

Bottom line

It is no surprise that the number of social media marketing tools available has grown exponentially over the last decade. With this rapid growth, it can be hard to know which ones are worth your time. Above you will find the top 15 social media marketing tools to use for your business.