Facebook is one of those social media applications that business owners can utilize. Many brand managers can testify to getting most of their customers or audience from the advertisements and posts they do through Facebook.
Although Facebook is a go-to digital marketing strategy, posts no longer reach out to the targeted audience over the years, unlike before. In a large social media platform, where billions of folks post content and videos daily, it’s pretty hard to reach your targeted audience. Most businesses have even resulted in paid promotions to grow their audience. However, you want your posts to be engaged, not just for the likes.
You want the “right” audience, folks who would be genuinely interested in your content. More than this, you don’t want to have to pay for likes or for people to reach your page. Although creating Facebook ads is one way to target your audience, fees would still be involved. There’s such a thing as “Facebook Organic Reach,” and it has to do with reaching out to your targeted audience without having to pay for content distribution.
However, the Facebook algorithm has changed over the years, so it’s pretty hard to “naturally” reach out to folks. But, there are some secrets to achieving Facebook Organic Reach. Learn fifteen easy secrets to boost your Facebook organic reach without paying for audiences.
Be Social, Not Technical
This secret doesn’t seem so much like one. It would help if you built your online presence to boost your Facebook organic reach. If you pay your way to get a large audience and likes for your pages, it would, in the end, yield little to no value. Why? You don’t want to scam your way through building an audience. You also want to attract folks interested in your services or products.
Hence, you’d have to build your presence online naturally. The average Facebook post will reach just over 5 percent of your followers. It takes time, but it would help you create a solid and commanding brand presence. This is quite simple; to do this, you must be consistent with your post, repeatedly post effective content and drop catchy headlines. This is one of the oldest and evergreen ways to boost Facebook organic reach, and it eventually works.
If you don’t want your efforts with consistently and gradually building your Facebook audience to be wasted, you can tailor your audience. Facebook Insight is a setting on the social media platform that allows a user to view necessary data about the audience viewing your posts. If you go to your Facebook page, you will see a button that says “see all” under that button is another one that spells “insights“; this is where you would see all the information you need to know about your audience.
The information you get here would help you see the audience engaging in your posts. From here, you get to create customized posts that would bring in more folks genuinely interested in your brand.
Invitation Never Goes Wrong
One of the perks of naturally and gradually building your online presence is that you would create a strong relationship with folks online. Since Facebook is a social media platform, your brand’s social events and creativity could be showcased on the forum. Some folks would have viewed and liked such creative posts that are “stand-alone” and not necessarily attached to your business page.
One good way to boost Facebook organic reach is by sending an invite to folks who have liked your individual or “stand-alone” posts at any point in time. You could fish out people who have liked such individual posts by going to the search bar on your business page, selecting the posts some people have liked, and then checking out the names and information of those who have enjoyed them. You can then send an invite to these folks so they can engage in your other brand posts.
Utilize the Facebook Group Option!
Facebook is advancing daily, and more features could aid your brand. One of the easiest ways to boost Facebook organic reach and engage your audience is by creating Facebook groups for your brand. A Facebook group is highly effective because it’s like a tightly knitted community of folks who share the same ideals and interests.
The significant perk of this is that every individual who joins your brand’s Facebook page would consistently come across your posts. Plus, you would get to engage them in activities such as; live coaching sessions, live question and answer sessions etc.
Plus, you can keep folks on your group pages and spice up the group by offering them valuable incentives and referral gifts for each individual they bring into the group. This takes time, but the organic results are excellent!
Post More Videos Than Texts Facebook Organic Reach.
Facebook has become more accustomed to video content in the last few years. Individuals are prone to quickly getting attracted to videos, then reading online content. You can boost your Facebook organic reach by posting more captivating, colorful, and creative videos. You could also devise another means of content creation by adding feature videos to your content. Plus, do not forget to add a “call to action” concise statement in your video.
We have already explored 9 Tips for Creating Quick and Appealing Social Media Graphics
Turn Your Audience To Your Brand Ambassadors
Want to avoid paid Incentives?
Let your dedicated page fans reach out to other folks!
One of the ways that Facebook Organic reach is done is through affiliations. This means that a person who is a brand fan would have contacts that would, one way or the other, also come across the brand’s page. One could speed up this process by letting your fans, who could act as your “official brand ambassadors,” reach out to other folks about the services and products your brand offers. You could pique your fan’s interest to tell other people about your brand by promising them incentives, referrals, and even product or service discounts.
The Organic Post Targeting
You could use Al machine or, let’s say, a Facebook feature to target or customize the kind of audience you want visiting your feeds. Facebook ads are a paid way to get your target audience to your post, but to “organically” do this, a unique Facebook targeting feature generates an audience for your posts.
You could enable this targeting feature by creating a new post or content, then going to the public setting under your page name, and then seeing an option that could enable you to set a “restricted audience,.” Under that option, more customized/targeting settings would help you tailor your audience.
Less Competitive Hours is the Way to Go!
In a large social media platform where news feeds, ads and content are constantly posted, then you have to watch out for hours when your online competition isn’t posting feeds. Do you want folks’ attention to be focused on your brand? Then post during peak or unusual hours. Most folks come online during “off-working hours” from 6 pm to 10 pm. You could post in durations like this when the atmosphere is quite relaxed. Also, early morning content posts go a long way in catching the attention of your targeted audience.
Hashtags are a Great Help
One good way to boost Facebook organic reach is by using hashtags. Yes, hashtags can narrow down your audience and generate a lesser audience, but then they serve as an effective medium for reaching out to the audience of your choice. However, it would help if you learned how to use them properly.
Too many hashtags bring in shallow views, and too few might do the same. You want to moderate your hashtags, and more importantly, tag the right audience.
Want to pass your feeds with hashtags effectively?
Your hashtag words should be written as a singular world, and no spaces must be involved. Another way to engage your audience with hashtags is by creating brand-specific hashtags. This is superb for tailoring down your audience and bringing in folks who would be interested in your content.
You Don’t Want To Spam!
Spamming is when you post engagement baits. This means that you cajole or manipulate people into liking and engaging your brand posts. The aim is to boost Facebook organic reach and not just gather random folks to engage in your post whether they like it. Facebook does not support spamming; this could discredit your page. Avoid this by genuinely catching the interests and emotions of your audience.
Being Part of the 30-Slot Favorite List
Facebook has a unique feature that allows each user to own up to 30 slots. The 30 slots are meant for adding 30 different brands to your favorite list. The purpose is to consistently let the user come across any content or ad that any of the 30 brands posts on Facebook.
If you can get your audience to make your brand one of the 30 slots on the favorite list, that’s a high plus. However, you don’t want to engage in spamming. You don’t want to force your audience into adding your brand in the favorite list. You don’t want to manipulate them into doing so; hence, you should let them be “aware” that there is a Facebook feature with such privilege. Educate them about it, but don’t lure them into doing it.
Let Your Audience Get To Know Each Other
The trick here is the more people engage in your comment box; the more Facebook brings them to come in contact with your posts again. Let your audience communicate with each other and share ideas, interests, and emotions by posting interactive posts or conversational content. This is one great way of boosting organic reach. Facebook is aware that some folks have once actively interacted with your position; hence they would bring it to their news feed again.
Engage Their Emotions
A Facebook organic reach can’t be complete if you don’t appeal to your audience’s interests and emotions.
- What does your audience want?
- What would they love to hear?
- How can you relate to them?
Bringing in content that would directly touch your viewer’s heart is one good way of boosting and maintaining Facebook organic reach. For instance, instead of saying, “How to get rid of spots on your face,” you could say something like, “Want a lotion that would bring more shine to your face?”
More Memes, More Likes!
Sometimes, photos or relatable memes could pass more powerful messages than videos or written posts. Most folks are attracted to sharp, concise, or captivating headlines, quotes, and the like. To boost your Facebook organic reach, consistently post more memes, quotes, and meaningful pictures.
Implement Other Platforms By Including Your Facebook Brand Link!
Facebook isn’t the only place to get potential audiences. Some other folks would be interested in your brand, but they are either not active on Facebook or just haven’t come across your post. One good way to organically boost your Facebook reach is by adding your Facebook Brand Link to other platforms such as; Instagram, Twitter, WhatsApp, e-mail, your brand website, and other mediums.
Partnership Also Helps!
It is being said that no man is an island. This quote could also be applied to your Facebook digital marketing strategies. Never underestimate the power of co-branding. A brand Influencer could help you advertise your brand. Introduce you to a set of audiences as a “complementary brand.”
Try Facebook Organic Reach Today!
Paid promotions or ads can be helpful, but it doesn’t compare to the joy of getting viewers who are genuinely interested in your brand at no cost!
Some of the secrets to Facebook organic reach listed here might take a lot of time and effort before they can be achieved, but in the end, the results are always evergreen.
More of Facebook Organic Reach can be found on
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
https://wearesocial.com/blog/2020/04/digital-around-the-world-in-april-2020
https://www.facebook.com/business/learn/lessons/facebook-stories-creators
https://blog.hootsuite.com/facebook-algorithm/
http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/
https://www.facebook.com/fidji.simo/posts/10155151078752063
https://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
